SEO and Adwords are the two important tools in Search Engine Marketing. Based on the business we have to choose either seo or adwords or both to achieve goals.
By properly optimizing your website/page, you can correct the existing mistakes, which will be crawled by search engines and place it in better ranking positions.
By using adwords, you can place your weblink either on top or bottom of google page for a given keyword.
There are many differences between seo (organic) and adwords (paid) like:
- SEO traffic is free while Adwords traffic is paid.
- Adwords gives instant results but SEO needs more time.
- Adwords is for Google sites alone but SEO is for all the search engines.
But which is necessary for a business?
Clearly, if you need online results for long period you need SEO but to get instant traffic you may need Adwords. Both the tools will change the standard of your business. Whether you want instant traffic or not, working on your seo optimization is always vital for a good website. Try adwords and use wisely to get traffic fast if necessary. Keep your web content fresh and unique to achieve long term success.